Will Guidara is the author of the National Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. He is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community. A graduate of the hospitality school at Cornell University, he has coauthored four cookbooks, was named one of Crain’s New York Business’s 40 Under 40, and is the recipient of WSJ Magazine’s Innovator Award.

Antonia is a world-renowned expert in customer and employee experience, leadership, and building experience-based brands. Her career is rooted in delivering customer-centric service models for companies of all sizes, implementing game-changing employee culture, and innovating customer experiences, all with an emphasis on tangible results and lasting impact.

She uses her high-energy, bold, and unapologetic style to help companies succeed through creating a relentless mindset of excellence and innovation. Before launching the firm, Antonia spent six years as the Global Head of The Ritz-Carlton Leadership Center. For the two decades prior to The Ritz-Carlton, Antonia held executive positions for demanding
tech giants including Microsoft, HP and Siemens. She has led numerous organizational transformation projects for some of the world’s largest brands. Her multi-industry background in technology, hospitality and consulting has shaped her unique perspective and philosophy around creating exceptional customer experiences and building world-class employee culture. She holds a double bachelor’s degree in Asian Studies/Civilization & Political Science/Economics from Dartmouth College.

Smoke leads Cox Automotive’s economic industry insights team, which tracks the economy, new and used vehicle sales, supply, prices, retail and fleet demand, consumer credit and auto financing, and dealer sentiment to understand the key trends impacting both the wholesale and retail markets for vehicles informed by the proprietary data from all of the
company’s businesses and platforms including Manheim, Autotrader, Kelley Blue Book, and Dealertrack.

Smoke is an executive member of the board for the Atlanta Economics Club and is a member of the Conference of Business Economists, Harvard Industrial Economists and the National Association of Business Economists. He has spoken at major industry conferences such as the NADA and NIADA conventions, Automotive News World Congress,
and Used Car Week. His views on the economy and the auto industry are featured regularly in industry and national news outlets such as Automotive News, Auto Remarketing, The Wall Street Journal, USA Today, Bloomberg, and CNBC.

Lisa Rothstein is a business storyteller, speaker, facilitator, and cartoonist who has spent over two decades generating stories for the world’s biggest brands (and more recently, cartoons for the world’s best magazine). She has worked as a copywriter and helmed creative teams at famed Madison Avenue ad agencies Y&R, Lowe, and Ogilvy, where she created
the “Wait’ll We Get Our Hanes on You” campaign that reinvented the underwear category and doubled sales year over year.

Lisa also worked in Paris for over a decade on international brand campaigns for IBM and Unilever running in 17 countries. In 2018, she had her first cartoon published in The New Yorker Magazine, achieving a childhood dream.

Over the course of her career, Lisa has led brand storytelling and visual storytelling workshops at Bayer, Merck, Rheem and innovation conferences nationwide.

Now Lisa uses her experience to help transform companies’ messages into engaging visual stories, single panel cartoons and comics that people read, love, remember, and share.